Battle.net Ecommerce Shop 3.0

Theme: DISCOVERABILITY

Increase the visibility of games, products, and promotions to players, and enable better ability to drive awareness of our games and products early in the player journey.

Personalization

How Might We...Gain a better understanding of our players’ gameplay behavior in addition to purchase and browsing behavior, so as to provide fewer, stronger, and more relevant recommendations?

Design / Layout /Organization

How Might We... Present / organize discovery modules without cluttering the page?

Funnel Opportunities

How Might We... Create natural paths into deep discovery? (the rabbit hole)

Workshop

Current-Experience-Player-Jouney-1-New-Player

Current-Experience-Player-Jouney-2-Winback-Player

Current-Experience-Player-Jouney-3-Active-Player

Current Experience and Player Journeys

Lightning Demos

Identify a competitor you identify as having a great discoverabilty experience.

Capture and paste a few screenshots that showcase this experience. Write about why this experience is important and applicable to our goals.

How Might We... and Affinity Mapping

Think about and write down one (1) entry that best completes this sentence: "In 2 years, Battle.net web will be..."

Crazy 4s

Fold your piece of paper into four sections.
Keeping our HMWs in mind, spend 2 minutes sketching any idea you have in one of the four sections. Don’t worry about fidelity, just make sure that the idea is clear enough.

When the 2 minutes is up, move on to the next section and sketch a new idea for 2 minutes.

Crazy 1

Refine the most voted idea from Crazy 4s into one complete idea with (a little) better fidelity.

Discoverability Concept Explorations

Me and two other designers have worked on developing the Crazy 1 concepts into a high fidelity mock up. The designers tried to incorporate as many good ideas came out from eariler workshop.