A little bit more about me.

Felix Self Portrait 2025

What I look like on a good day

Hi, I am Felix,

a Product and UX driven Creative Technologist and Strategist who turns ambitious ideas into meaningful experiences.

I work at the intersection of Design, Technology, and AI powered XR, building intuitive prototypes that grow into products.

With a background in game and product design, I bring a structured yet experimental mindset to every challenge, blending creative exploration with systems thinking.

I believe great design connects imagination with clarity, helping people understand, feel, and act through technology.

Fascinated by how AI and Spatial Computing can expand creativity and reshape digital interaction, I keep exploring how technology transforms the way people connect.

I learn fast, ship often, and love collaborating with teams that embrace curiosity and bold experimentation.

If that sounds like your kind of playground, we will get along just fine.

Say Hello.      hifelix.design@gmail.com

Learn Me.      LinkedIn

Experience and Takeaway

My past choices and experiences shape who I am today.
I have learned that growth in design is not only about years or titles, but about working with diverse teams and perspectives that constantly reshape my vision and goals.
I am excited to see what kind of designer I will become next.

Accordion UI - 4 Blocks

Carnegie Mellon University

Master of Entertainment Technology Student

Aug 2024 - May 2027 (expected)

+

Connecting design processes with emerging technologies like AI and XR. Exploring creative pipelines to define my path as a Creative Technologist and Strategist.

Blizzard Entertainment

UX Design Lead

June 2017 - June 2024

+

Applied design thinking to global-scale platforms and led cross-functional collaboration. Learned how to merge design, gamification, and player experience into cohesive product strategy.

SAP

UX/UI Designer

Oct 2016 - May 2017

+

Applied design thinking across both startup and enterprise contexts. Learned how to translate ideas into impactful, real world outcomes.

Art Center College of Design

Bachelor of Science in Product Design Student

Sep 2014 - Dec 2017

+

Established my foundation in design thinking and product design, which continues to guide my creative process.

Download CV

What I'm also known for

Creative Technologist
Creative Strategist
Product Design

UX/UI Design
AI&XR Design
Game Design
Product Strategy
User Research
High Fidelity Prototyping
Workshop Facilitation

Looking forward to talking with you!

© 2025 Felix Choi Portfolio. All rights reserved.

Made with care and plenty of coffee

CONTACT

213 294 5690

hifelix.design@gmail.com

I'm open to opportunities that align with my visions.