A little bit more about me.
What I look like on a good day
Hi, I am Felix,
a Product and UX driven Creative Technologist and Strategist who turns ambitious ideas into meaningful experiences.
I work at the intersection of Design, Technology, and AI powered XR, building intuitive prototypes that grow into products.
With a background in game and product design, I bring a structured yet experimental mindset to every challenge, blending creative exploration with systems thinking.
I believe great design connects imagination with clarity, helping people understand, feel, and act through technology.
Fascinated by how AI and Spatial Computing can expand creativity and reshape digital interaction, I keep exploring how technology transforms the way people connect.
I learn fast, ship often, and love collaborating with teams that embrace curiosity and bold experimentation.
If that sounds like your kind of playground, we will get along just fine.
Say Hello. hifelix.design@gmail.com
Learn Me. LinkedIn
Experience and Takeaway
My past choices and experiences shape who I am today.
I have learned that growth in design is not only about years or titles, but about working with diverse teams and perspectives that constantly reshape my vision and goals.
I am excited to see what kind of designer I will become next.
Carnegie Mellon University
Master of Entertainment Technology Student
Aug 2024 - May 2027 (expected)
Connecting design processes with emerging technologies like AI and XR. Exploring creative pipelines to define my path as a Creative Technologist and Strategist.
Blizzard Entertainment
UX Design Lead
June 2017 - June 2024
Applied design thinking to global-scale platforms and led cross-functional collaboration. Learned how to merge design, gamification, and player experience into cohesive product strategy.
SAP
UX/UI Designer
Oct 2016 - May 2017
Applied design thinking across both startup and enterprise contexts. Learned how to translate ideas into impactful, real world outcomes.
Art Center College of Design
Bachelor of Science in Product Design Student
Sep 2014 - Dec 2017
Established my foundation in design thinking and product design, which continues to guide my creative process.
What I'm also known for
Creative Technologist
Creative Strategist
Product Design
UX/UI Design
AI&XR Design
Game Design
Product Strategy
User Research
High Fidelity Prototyping
Workshop Facilitation
Looking forward to talking with you!
© 2025 Felix Choi Portfolio. All rights reserved.
Made with care and plenty of coffee
CONTACT
213 294 5690
hifelix.design@gmail.com
I'm open to opportunities that align with my visions.